Every year, the San Francisco Decorator Showcase transforms a stunning property into a breathtaking display of design innovation, and the 2025 edition is no exception. This year, the event takes place inside a magnificent Tudor Revival estate, where top designers have reimagined each room with creativity, elegance, and cutting-edge style.
From grand living spaces to intimate bedrooms, every corner of this historic home has been revitalized with bold colors, luxurious textures, and unexpected details. Join us as we explore every room inside this year’s showcase and discover the trends that will define interior design in 2025.
A Grand Entrance: The Foyer
The journey begins in the foyer, where a dramatic mix of old-world charm and contemporary flair sets the tone for the entire home. Designed by Meredith Ellis, the space features a hand-painted mural inspired by Tudor-era tapestries, paired with a sleek, modern console and an oversized crystal chandelier. The contrast between dark wood paneling and soft, blush-toned walls creates a striking first impression.
The Living Room: Timeless Elegance Meets Modern Comfort
Next, the living room—curated by Nicole Hollis Studio—blends rich textures with a neutral palette. A plush velvet sofa in deep emerald anchors the space, while a hand-knotted Moroccan rug adds warmth. The focal point? A custom limestone fireplace with intricate carvings, updated with a minimalist brass screen.
Designers this year are embracing “quiet luxury”—understated yet sumptuous materials like cashmere throws, aged brass accents, and hand-blown glass lamps. The room also features an AI-integrated lighting system, allowing homeowners to adjust ambiance with a voice command.
The Dining Room: A Feast for the Eyes
In the dining room, Jay Jeffers delivers a bold, theatrical experience. A long walnut table seats 12 beneath an artisan-crafted pendant light made of mouth-blown glass. The walls are clad in deep navy grasscloth, creating an intimate, cocoon-like effect.
The standout feature? A ceiling mural depicting a celestial night sky, hand-painted in gold leaf. Paired with vintage French chairs reupholstered in sapphire velvet, this room proves that dining spaces can be both luxurious and livable.
The Kitchen: Where Tradition Meets Innovation
The kitchen, designed by Butler Armsden Architects, marries Tudor charm with smart-home technology. Custom oak cabinetry features hand-forged iron hardware, while quartzite countertops provide a sleek, durable workspace.
Highlights include:
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A hidden walk-in pantry with automated sliding doors
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A copper-clad range hood as a sculptural centerpiece
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A breakfast nook with built-in banquette seating and panoramic garden views
This kitchen proves that historical homes can embrace modern convenience without sacrificing character.
The Primary Bedroom: A Serene Retreat
The primary bedroom, envisioned by Kendall Wilkinson, is a masterclass in relaxed sophistication. A canopy bed draped in linen sets a soft, romantic tone, while hand-painted de Gournay wallpaper adds subtle drama.
The designers prioritized wellness-focused details, including:
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A meditation corner with a bespoke daybed
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Blackout motorized shades for optimal sleep
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A fireplace with a reclaimed stone surround
The adjoining primary bath features zellige tile walls, a freestanding soaking tub, and heated marble floors—a true spa-like escape.
The Library: A Moody, Intellectual Haven
For book lovers, the library (designed by Gary Hutton) is a dream. Floor-to-ceiling bookshelves in stained walnut house a curated collection, while a cognac leather Chesterfield sofa invites hours of reading.
The room’s dark academia vibe is balanced by modern art and a hidden bar behind a sliding panel. A vintage globe doubles as a secret liquor cabinet, adding a playful touch.
The Garden: An Outdoor Oasis
No Tudor estate is complete without a lush garden, and landscape designer Andrea Cochran has transformed the outdoor space into a tranquil retreat. Highlights include:
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A wisteria-covered pergola for alfresco dining
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A reflecting pool with a bronze fountain
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Boxwood hedges shaped into geometric patterns
The garden blurs the line between indoor and outdoor living, with sliding glass doors that open directly from the dining room.
Final Thoughts: Design Trends to Watch in 2025
This year’s San Francisco Decorator Showcase highlights several key trends:
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Quiet Luxury – Less flash, more substance with natural materials and artisanal craftsmanship.
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Tech-Integrated Design – Smart homes that enhance—not overwhelm—aesthetic appeal.
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Maximalist Details – Bold wallpapers, intricate millwork, and statement lighting.
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Wellness-Centric Spaces – Rooms designed for relaxation, mindfulness, and comfort.
